In photography, HDR stands for high dynamic range. Dynamic range is simply the range of the lightest tones to the darkest tones within a photo. Put another way — it’s a measure of the light intensities from the highlights to the shadows.
For example, let’s take the human eye — it’s capable of a wide dynamic range, which is why we can see details in shadows as well as details in highlights at the same time. So, if the sun is setting in a valley, our eyes can see where the sun is highlighting the peaks of the valley, but our eyes can also equally appreciate the darker shadows that are cast.
However, it can be more challenging to capture the same image on camera that our eyes sees. Cameras have a shorter dynamic range, meaning they catch fewer details than our eyes.
HDR Drone 3D Virtual Tour
In this competitive market, where many homes offer similar features and layouts, it’s the quality of a listing’s images that will grab a buyer’s attention.
Today, the average buyer spends 60% of their time online looking at a listing’s photos, and only about 20% on the listing details. While most people understand great real estate photography is essential, very few understand how to create it.
You want your listings to perform as well as possible, and top-quality real estate photography is the key to making it happen. By adhering to the dos and don’ts on this list, you can produce higher-quality, more attractive images that sell your listings faster.
Additionally, beautiful real estate photos draw more attention to a listing, which can help drive up the asking price and ensure the home fetches top-dollar.
Marketing ready, black & white floor plans for your Matterport Spaces. Leave your measuring tape at home and order floor plans that leverage the spatial data captured in your Spaces to produce a 2D schematic that showcases the property.
Schematic floor plans are an essential property marketing asset for attracting buyers. When you order a Matterport floor plan, the hard work is done for you, so you receive a ready-to-use floor plan without measuring the entire property by hand.
Floor plans are marketing-ready on delivery and can be customized further. Vector files (SVG) are included, which are ideal for editing the features of the floor plan quickly while maintaining the level of detail.
Your floor plans will be measured based on the standards specified in the International Property Measurement Standards (IPMS). Residential buildings are measured according to IPMS Residential 3B Standards, except the floor area of balconies and patios are stated separately from the rest of the building. Office spaces are measured according to IPMS Office standards.
Ready to turn it all over to the pros? We will Capture the space and deliver to you the HDR wide-angle still photography, create the 3D Digital Twin of the space and deliver it to your own branded web page on our site.